It is recommended that you do research in your specific area. Find out if there are any fluff and fold services, laundry valet services, dry cleaners that offer laundry service by the pound, etc.… and see what they are charging. Shop your potential competition! Remember you are a pickup and delivery service with a personal touch and 24 hour turn around-this has value! Think of yourself as a concierge service. You want to take the hassle out of laundry for your clients. Factor in how far you are willing to travel for pickups (a certain mile radius) and if you want to charge a fee for pickups/deliveries outside that radius.